The Web topics most important to students were recently presented by Stephanie Geyer, Executive Consultant at Noel-Levitz during a webcast covering the development of effective content for higher education Web sites. According to E-Expectations surveys conducted by Noel-Levitz, James Tower and NRCCUA in 2006 and 2007, new and prospective students’ anxieties regarding affordability, cost of attending, and value are driving their demand for Web content and functionality at college sites.

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A recent survey reveals that only 14 percent of America’s Best Colleges ranked by US News & World Report are compliant with HTML/XHTML Web standards recommended by the World Wide Web Consortium (W3C). The key benefits to maintaining a W3C standards-compliant Web site include having better accessibility for a wide range of disabled users and improved search engine rankings.

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