Survey Finds Higher Ed Sites “Seriously Flawed”
Wednesday, February 13th, 2008
A recent survey of 50 not-for-profit and for-profit college and university websites conducted by Niel Raisman of University Business shows that most of the sites failed to accomplish two basic, yet critical tasks: provide customer service for the needs of users and market the school. According to the survey, most suffered from poor design and navigation, and were filled with proprietary jargon difficult for audiences to interpret.