UC Davis Study Finds People Flock, or Behave Similarly to Others, Despite Reasoning Abilities
By Karen Nikos-Rose
Crowd panics, market bubbles, and other unpredictable collective behaviors would not happen if people were smart about these things and just thought through their behavior before they acted. Right? That’s the perspective in economics, and even psychology and sociology.
But a UC Davis researcher looked at how people behave in simple reasoning games and found that people are usually driven to “flock,” or behave similarly to others in a given situation. Seth Frey, an assistant professor of communication at UC Davis, said this happens “even when people use the fancy reasoning processes that are supposed to make humans so special.”